[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tomina.cz\/kit-kat-bojuje-za-ochrannou-znamku\/#Article","mainEntityOfPage":"https:\/\/www.tomina.cz\/kit-kat-bojuje-za-ochrannou-znamku\/","headline":"Kit Kat bojuje za ochrannou zn\u00e1mku","name":"Kit Kat bojuje za ochrannou zn\u00e1mku","description":"Soudci z\u00a0Evropsk\u00e9ho odvolac\u00edho soudu odm\u00edtli dal\u0161\u00ed pokus spole\u010dnosti o vytvo\u0159en\u00ed ochrann\u00e9 zn\u00e1mky pro \u010dokol\u00e1dovou ty\u010dinku. Pro potravin\u00e1\u0159sk\u00e9ho obra je to dal\u0161\u00ed ne\u00fasp\u011b\u0161n\u011b p\u0159ekonan\u00e1 p\u0159ek\u00e1\u017eka v\u00a0boji desetilet\u00ed. Soud ve sv\u00e9m rozsudku uvedl, \u017ee Nestl\u00e9 neprok\u00e1zala, \u017ee tvar samotn\u00e9 sladkosti je dostate\u010dn\u00fdm znakem rozli\u0161ovac\u00ed zp\u016fsobilosti ve v\u0161ech zem\u00edch, kde spole\u010dnost bojuje za ochrannou zn\u00e1mku. Firma dok\u00e1zala prok\u00e1zat...","datePublished":"2025-03-02","dateModified":"2025-03-02","author":{"@type":"Person","@id":"https:\/\/www.tomina.cz\/author\/#Person","name":"","url":"https:\/\/www.tomina.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tomina.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tomina.cz\/wp-content\/uploads\/img_a321570_w2005_t1532847159.jpg","url":"https:\/\/www.tomina.cz\/wp-content\/uploads\/img_a321570_w2005_t1532847159.jpg","height":0,"width":0},"url":"https:\/\/www.tomina.cz\/kit-kat-bojuje-za-ochrannou-znamku\/","wordCount":364,"articleBody":"Soudci z\u00a0Evropsk\u00e9ho odvolac\u00edho soudu odm\u00edtli dal\u0161\u00ed pokus spole\u010dnosti o vytvo\u0159en\u00ed ochrann\u00e9 zn\u00e1mky pro \u010dokol\u00e1dovou ty\u010dinku. Pro potravin\u00e1\u0159sk\u00e9ho obra je to dal\u0161\u00ed ne\u00fasp\u011b\u0161n\u011b p\u0159ekonan\u00e1 p\u0159ek\u00e1\u017eka v\u00a0boji desetilet\u00ed. Soud ve sv\u00e9m rozsudku uvedl, \u017ee Nestl\u00e9 neprok\u00e1zala, \u017ee tvar samotn\u00e9 sladkosti je dostate\u010dn\u00fdm znakem rozli\u0161ovac\u00ed zp\u016fsobilosti ve v\u0161ech zem\u00edch, kde spole\u010dnost bojuje za ochrannou zn\u00e1mku. Firma dok\u00e1zala prok\u00e1zat rozli\u0161ovac\u00ed zp\u016fsobilost tvarov\u00e9ho charakteru v\u00a010 zem\u00edch. D\u00e1nsku, N\u011bmecku, \u0160pan\u011blsku, Francii, It\u00e1lii, Nizozemsku, Rakousku, Finsku, \u0160v\u00e9dsku a Velk\u00e9 Brit\u00e1nii. Nemohla ale tot\u00e9\u017e u\u010dinit pro Belgii, Irsko, \u0158ecko a Portugalsko. Tvar u\u017e je chr\u00e1n\u011bn v\u00a0Austr\u00e1lii, Kanad\u011b a Ji\u017en\u00ed Africe, ale v\u00a0Evrop\u011b je tato ochrana t\u011b\u017ece dosa\u017eiteln\u00e1.Nestl\u00e9 se v\u00a0minulosti setkala s\u00a0n\u011bkolika ne\u00fasp\u011bchy. Hlavn\u011b s\u00a0Cadbury a tak\u00e9 Mondelez (nyn\u00ed je vlastn\u011bn Cadbury), jeliko\u017e vyr\u00e1b\u00ed podobnou \u010dty\u0159 d\u00edlnou ty\u010dinku v\u00a0Norsku s\u00a0n\u00e1zvem Kvikk Lunsj. Spole\u010dnost usilovala o p\u0159evr\u00e1cen\u00ed rozhodnut\u00ed z\u00a0roku 2016, kter\u00e9 samo o sob\u011b neur\u010dovalo v\u00fdrobek, ale z\u00e1kazn\u00edci byli ovliv\u0148ov\u00e1n\u00ed zna\u010dkami. Mondelez se pokusil zpochybnit zp\u016fsobilost tvaru v\u00a0u\u017e schv\u00e1len\u00fdch zem\u00edch, ale bez \u0161ance na \u00fasp\u011bch. V\u00a0roce 2006 Evropsk\u00e1 Unie ud\u011blila ochrannou zn\u00e1mku spole\u010dnosti Nestl\u00e9 za tvar jednotliv\u00fdch \u010d\u00e1st\u00ed, ale Mondelez to ihned zpochybnil a od t\u00e9 doby se tato pr\u00e1vn\u00ed bitva mezi t\u011bmito cukr\u00e1\u0159sk\u00fdmi giganty t\u00e1hne.V\u00a0\u010dervenci 2010 byla pod\u00e1na \u017e\u00e1dost ohledn\u011b ochrann\u00e9 zn\u00e1mky na tvar ty\u010dinky, kter\u00e1 nem\u011bla vylisovan\u00e9 logo Kit Kat na horn\u00ed stran\u011b. Soudn\u00ed dokumenty pot\u00e9 prok\u00e1zaly, \u017ee ochrann\u00e1 zn\u00e1mka byla bez tohoto loga zbavena rozli\u0161ovac\u00ed schopnosti a \u017e\u00e1dost byla smetena ze stolu. V\u00fd\u0161e zm\u00edn\u011bn\u00e9 firmy jsou \u010dast\u00fdmi \u00fa\u010dastn\u00edky t\u011bchto pr\u00e1vn\u00edch boj\u016f. Ned\u00e1vno se Nestle pokusila zabr\u00e1nit Cadburymu ohledn\u011b ochran\u011b jejich odst\u00ednu obalu ml\u00e9\u010dn\u00e9 \u010dokol\u00e1dy s\u00a0ozna\u010den\u00edm \u201eDairy Milk\u201c ve fialov\u00e9 barv\u011b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kit Kat bojuje za ochrannou zn\u00e1mku","item":"https:\/\/www.tomina.cz\/kit-kat-bojuje-za-ochrannou-znamku\/#breadcrumbitem"}]}]