[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tomina.cz\/wellness-hotely\/#Article","mainEntityOfPage":"https:\/\/www.tomina.cz\/wellness-hotely\/","headline":"WELLNESS HOTELY","name":"WELLNESS HOTELY","description":"WELLNESS HOTELY Ve \u0161kole jsme zad\u00e1n\u00edm do marketingov\u00e9ho v\u00fdzkumu dostali za \u00fakol, p\u0159ipravit si marketingov\u00fd v\u00fdzkum. Jako metodu v\u00fdzkumu jsme si zvolila dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed, kter\u00e9 bylo sestaveno z n\u011bkolika ot\u00e1zek. Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed bylo oboustrann\u00e9. Mysl\u00edm t\u00edm, \u017ee jsem zkoumala, jak \u0161irokou ve\u0159ejnost, kter\u00e1 wellness hotely nav\u0161t\u011bvuje, tak samotn\u00e9 veden\u00ed, kter\u00e9 se o star\u00e1. Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed...","datePublished":"2024-03-29","dateModified":"2024-03-29","author":{"@type":"Person","@id":"https:\/\/www.tomina.cz\/author\/#Person","name":"","url":"https:\/\/www.tomina.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tomina.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.tomina.cz\/wellness-hotely\/","wordCount":242,"articleBody":"WELLNESS HOTELY Ve \u0161kole jsme zad\u00e1n\u00edm do marketingov\u00e9ho v\u00fdzkumu dostali za \u00fakol, p\u0159ipravit si marketingov\u00fd v\u00fdzkum. Jako metodu v\u00fdzkumu jsme si zvolila dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed, kter\u00e9 bylo sestaveno z n\u011bkolika ot\u00e1zek. Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed bylo oboustrann\u00e9. Mysl\u00edm t\u00edm, \u017ee jsem zkoumala, jak \u0161irokou ve\u0159ejnost, kter\u00e1 wellness hotely nav\u0161t\u011bvuje, tak samotn\u00e9 veden\u00ed, kter\u00e9 se o star\u00e1. Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed nen\u00ed v dne\u0161n\u00ed dob\u011b v\u016fbec jednoduch\u00e9. Jeliko\u017e je sou\u010dasn\u00e1 spole\u010dnost dotazn\u00edky a marketingov\u00fdmi v\u00fdzkumy p\u0159epln\u011bna, bylo velice obt\u00ed\u017en\u00e9 naj\u00edt a naplnit stanoven\u00fd po\u010det respondent\u016f, kte\u0159\u00ed by zodpov\u011bd\u011bli m\u016fj dotazn\u00edk. D\u00e1le jsem oslovila zn\u00e1m\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch a n\u011bkter\u00e9 dotazn\u00edky rozd\u00e1vala v ti\u0161t\u011bn\u00e9 podob\u011b. Celkem jsem oslovila 350 respondent\u016f ze \u0161irok\u00e9 ve\u0159ejnosti, co nav\u0161t\u011bvuj\u00ed a d\u00e1le 50 majitel\u016f, mana\u017eer\u016f a provozn\u00edch t\u011bchto relaxa\u010dn\u00edch za\u0159\u00edzen\u00ed. Pr\u016fzkum m\u011bl odpov\u00eddat na ot\u00e1zky, kolik lid\u00ed nav\u0161t\u011bvuje, jak\u00e9 a v jak\u00fdch lokalit\u00e1ch jsou nejfrekventovan\u011bj\u0161\u00ed, jak\u00e1 v\u011bkov\u00e1 kategorie a kter\u00e9 ekonomick\u00e9 vrstvy hotely nav\u0161t\u011bvuj\u00ed. Te\u010f p\u0159ede mnou le\u017e\u00ed dv\u011b hromady dotazn\u00edk\u016f na wellness hotely a j\u00e1 si v praxi mus\u00edm zopakovat, jak se dotazn\u00edky k\u00f3duj\u00ed, vyhodnocuj\u00ed a d\u00e1le publikuj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"WELLNESS HOTELY","item":"https:\/\/www.tomina.cz\/wellness-hotely\/#breadcrumbitem"}]}]