[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tomina.cz\/zvyste-dosah-svych-webek-diky-seo-auditu-a-ppc-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.tomina.cz\/zvyste-dosah-svych-webek-diky-seo-auditu-a-ppc-reklamy\/","headline":"Zvy\u0161te dosah sv\u00fdch webek d\u00edky SEO auditu a PPC reklamy","name":"Zvy\u0161te dosah sv\u00fdch webek d\u00edky SEO auditu a PPC reklamy","description":"SEO audit Pokud m\u00e1te webov\u00e9 str\u00e1nky, na kter\u00fdch nab\u00edz\u00edte produkty \u010di r\u016fzn\u00e9 slu\u017eby jak\u00e9hokoli zam\u011b\u0159en\u00ed, je d\u016fle\u017eit\u00e9, aby se va\u0161e webov\u00e9 str\u00e1nky dost\u00e1valy na p\u0159edn\u00ed p\u0159\u00ed\u010dky vyhled\u00e1va\u010d\u016f, jako je nap\u0159\u00edklad Google \u010di Seznam. Ne v\u017edy se tak stane, a proto je nutn\u00e9 zjistit p\u0159\u00ed\u010diny. SEO audit je anal\u00fdza web\u016f a m\u00e1 vyhodnotit jejich stav z...","datePublished":"2025-12-22","dateModified":"2025-12-22","author":{"@type":"Person","@id":"https:\/\/www.tomina.cz\/author\/#Person","name":"","url":"https:\/\/www.tomina.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tomina.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tomina.cz\/wp-content\/uploads\/laptop-614213_640_1.jpg","url":"https:\/\/www.tomina.cz\/wp-content\/uploads\/laptop-614213_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.tomina.cz\/zvyste-dosah-svych-webek-diky-seo-auditu-a-ppc-reklamy\/","about":["Podnik\u00e1n\u00ed"],"wordCount":425,"articleBody":"       SEO audit Pokud m\u00e1te webov\u00e9 str\u00e1nky, na kter\u00fdch nab\u00edz\u00edte produkty \u010di r\u016fzn\u00e9 slu\u017eby jak\u00e9hokoli zam\u011b\u0159en\u00ed, je d\u016fle\u017eit\u00e9, aby se va\u0161e webov\u00e9 str\u00e1nky dost\u00e1valy na p\u0159edn\u00ed p\u0159\u00ed\u010dky vyhled\u00e1va\u010d\u016f, jako je nap\u0159\u00edklad Google \u010di Seznam. Ne v\u017edy se tak stane, a proto je nutn\u00e9 zjistit p\u0159\u00ed\u010diny. SEO audit je anal\u00fdza web\u016f a m\u00e1 vyhodnotit jejich stav z pohledu vyhled\u00e1va\u010d\u016f, jako je nap\u0159\u00edklad Google \u010di Seznam. Jde o kompletn\u00ed anal\u00fdzu webu, tedy se zji\u0161\u0165uj\u00ed jeho siln\u00e9 a slab\u00e9 str\u00e1nky. Slab\u00e9 str\u00e1nky se vylep\u0161\u00ed, aby se v\u00e1\u0161 web dostal na prvn\u00ed p\u0159\u00ed\u010dky ve vyhled\u00e1va\u010d\u00edch. Chybou m\u016f\u017ee b\u00fdt obsah, pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed a podobn\u011b. Pokud v\u00e1\u0161 web nen\u00ed na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch, nedostane se b\u011bhem vyhled\u00e1v\u00e1n\u00ed k tolika lidem a oni se o va\u0161ich slu\u017eb\u00e1ch a produktech nedozv\u00ed. SEO audity se d\u011bl\u00ed na obsahov\u00e9, technick\u00e9 a extern\u00ed. Technick\u00fd audit zji\u0161\u0165uje technick\u00e9 z\u00e1le\u017eitosti va\u0161eho webu. Optimalizace a jak rychle se str\u00e1nka na\u010d\u00edt\u00e1. Obsahov\u00fd SEO audit zji\u0161\u0165uje obsah webu, tedy texty, pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov. A extern\u00ed SEO audit se zam\u011b\u0159uje na kvalitu zp\u011btn\u00fdch odkaz\u016f, na konkurenci, PR \u010dl\u00e1nky, zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch a podobn\u011b. PPC reklama pro Facebook a Instagram PPC je anglick\u00e1 zkratka „pay per click“. V \u010de\u0161tin\u011b to znamen\u00e1 „zapla\u0165 za kliknut\u00ed“. PPC reklama pat\u0159\u00ed mezi v\u00fdkonnostn\u00ed a vyu\u017e\u00edv\u00e1 se nap\u0159\u00edklad na soci\u00e1ln\u00edch s\u00edt\u00edch. Soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed \u0161irok\u00fd dosah, a pokud n\u011bkoho reklama na nich zaujme, klikne na ni a dostane se tak na va\u0161e webov\u00e9 str\u00e1nky. Zvy\u0161uje se tak n\u00e1v\u0161t\u011bvnost webu. PPC reklama p\u0159iv\u00e1d\u00ed na va\u0161e weby re\u00e1ln\u00e9 n\u00e1v\u0161t\u011bvn\u00edky, tedy potenci\u00e1ln\u00ed klienty. D\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm se l\u00e9pe reklamy zac\u00edl\u00ed. PPC reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch mohou b\u00fdt formou banner\u016f, stories, reels a r\u016fzn\u00fdch reklamn\u00edch text\u016f. PPC reklamy vylo\u017een\u011b nap\u0159\u00edklad na Facebooku c\u00edl\u00ed z hlediska z\u00e1jm\u016f potenci\u00e1ln\u00edch klient\u016f, demografick\u00e9 polohy a chov\u00e1n\u00ed. Nev\u00e1hejte a kontaktujte n\u00e1s je\u0161t\u011b dnes! Ud\u011bl\u00e1me v\u00e1m SEO audit a zajist\u00edme v\u00e1m PPC reklamu pro Facebook a Instagram.                                                                                                                                                                                                                                                                                                                                                                                           5\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zvy\u0161te dosah sv\u00fdch webek d\u00edky SEO auditu a PPC reklamy","item":"https:\/\/www.tomina.cz\/zvyste-dosah-svych-webek-diky-seo-auditu-a-ppc-reklamy\/#breadcrumbitem"}]}]